Scalable Design for Themed Party Goods

TOMO Branding System

Create a consistent and appealing brand identity for a wide range of themed party products, supported by a design system adaptable to different customer segments.
Developed for a client in the party goods industry looking to unify branding across theme and general product lines, while maintaining flexibility for seasonal collections
Lead Product Designer
- Developed the core brand system, collaborated on packaging templates, and aligned assets across product lines.
Worked closely with the client’s brand manager and the internal multifunctional teams to ensure alignment from concept to execution

Color Bar Theme Identifier
- Each product theme has a unique color combination
- Functions as an instant visual cue for product line recognition
Logo Design
- “TOMO” wordmark in bright, multi-colored letters
- The “O” is replaced with a yellow flower icon, emphasizing a cheerful and playful brand personality
- Consistently placed at the center of the layout for brand visibility
Typography
- Modern sans-serif font
- Presented in bilingual format for national accessibility

Wearables (e.g., headbands, party hats)
Decorations (e.g., Banners, cupcake toppers, loot boxes)
Novelty Stationery ( e.g.,3D shape erasers, shaped notebooks)
The system’s consistent layout allows for easy adaptation across:
- Various shapes and sizes of packaging (e.g., flat, boxed, backcard)
- Both hard and soft materials (e.g., fabric, leather, paper, plastic, wood)

🔍 Design Process

Research & Discovery

1. Led discussions with stakeholders to clarify brand positioning, audience, and expectations.
2. Conducted competitor research to identify visual trends and packaging standards
Concept Development

1. Organized products into themed design groups based on user demographics
2. Developed cohesive color palettes, iconography, and surface patterns
3. Sketched logo directions and drafted initial packaging frameworks
Design Execution

1. Built final brand assets and packaging templates using Adobe Illustrator
2. Created mockups for prototyping and production alignment
3. Iterated layouts based on product type and packaging format
Feedback & Iteration

1. Gathered feedback from clients and internal teams
2. Made design adjustments across multiple rounds of refinement
3. Ensured alignment with print vendors and production constraints
Finalization & Production

1. Prepared print-ready files, optimized for material and production specs
2. Delivered brand guidelines to maintain consistency across future SKUs
3. Supported the team in vendor communication and store display prep