TOMO Branding System
Scalable Design for Themed Party Goods
To create a consistent and appealing brand identity across a wide range of party supplies, I developed a comprehensive design system that includes various product types and customer segments.
Working closely with both client and internal teams, I led the design team and built a modular packaging and branding system tailored to themed product collections for girls, boys, and general occasions.
Theme Organization
Through iterative consultations and internal reviews, we categorized the product line into collections:
Mermaid
Unicorn
Space
Dinosaur
Kawaii
Everyday Party
🔍 Design Process
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Research & Discovery
1. Led discussions with stakeholders to clarify brand positioning, audience, and expectations.
2. Conducted competitor research to identify visual trends and packaging standards -
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Concept Development
1. Organized products into themed design groups based on user demographics
2. Developed cohesive color palettes, iconography, and surface patterns
3. Sketched logo directions and drafted initial packaging frameworks -
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Design Execution
1. Built final brand assets and packaging templates using Adobe Illustrator
2. Created mockups for prototyping and production alignment
3. Iterated layouts based on product type and packaging format -
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Feedback & Iteration
1. Gathered feedback from clients and internal teams
2. Made design adjustments across multiple rounds of refinement
3. Ensured alignment with print vendors and production constraints -
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Finalization & Production
1. Prepared print-ready files, optimized for material and production specs
2. Delivered brand guidelines to maintain consistency across future SKUs
3. Supported the team in vendor communication and store display prep
